Today Destination BC released the new awe-inspiring revamp of its Super Natural British Columbia brand.

British Columbia is already one of the world’s most inspiring places to live, work, study, and visit; and now, thanks to this incredible new video, we can offers others a glimpse into the soul of this wild coast that we call home.

If you love BC as much as we do, share this video with everyone you know. Awareness of its majesty will help its preservation for generations to come!