Peter McKinnon is a photographer and filmmaker with more than 3.5 million followers across his social channels.

The Toronto, Ontario resident is best known for his self-named YouTube channel where he posts tutorials and other relevant content for photographers and videographers.

There is no shortage of photo vloggers out there but something about McKinnon stands out. He hooks viewers with his trademark intro (B’what’s up everybody!?) and dazzles them with his thorough, professional-yet-personable content.

McKinnon’s content will be most relevant to you if you shoot on DSLR (especially Canon) and/or iPhone, edit with Lightroom and Photoshop, and publish to Instagram.

Here are some of his most popular videos: